Eat Pure. Live Pure.

Nourishment, elevated to an everyday ritual.

Pure Eats crafts clean, chef-designed meals — delivered to homes as curated meal plans, and to workplaces as refined corporate dining. Good food, without compromise.

What we do

Two crafts, one standard.

01 — For Individuals

Curated Meal Plans

Chef-designed, nutritionist-guided weekly menus delivered to your door. Real ingredients, balanced macros, and flavours that never feel like a compromise — for busy professionals, families, and anyone eating with intention.

02 — For Businesses

Corporate Dining & Catering

Daily office meal programmes, executive dining, and event catering — planned around your team's needs and delivered with quiet precision. From ten desks to a thousand, we make the workplace eat well.

03 — The Standard

Clean, Traceable Ingredients

We source close to home, prepare everything fresh in our own kitchens, and keep our menus honest — no shortcuts, no mystery ingredients, and packaging chosen with the planet in mind.

Our vision

To make healthy living simple, delicious, and sustainable for everyone.


Our mission is to nourish and improve lives through purposeful food made with clean, quality ingredients — without refined sugar or preservatives — making healthier choices easier every day.

A Pure Eats chef-designed meal

For businesses

A partner, not just a supplier.

Currently collaborating with Atomic Rehab and The Laureate Wellness Clinic.

Kind words

What our clients say.

I've had a great experience with Pure Eats' meal plan. It offers good variety, so meals never feel repetitive, and the zero-thinking aspect makes it incredibly convenient to follow. I like that it's flexible to mix and match the meal plans and easily customizable according to specific dietary restrictions. I also got the plan for my dad, who is pre-diabetic — the meals being LCHF was especially helpful as it helped keep his sugar levels low. Overall, it supports both convenience and health.

JennPetaling Jaya · Meal Plan Subscriber

I started the LCLC plan to lose weight without the constant worry of meal prep or starving. In 5 months, I've lost about 20kg, but the best part is the zero-thinking convenience. From their incredible lasagna to the most diverse dessert selection that satisfies my cravings guilt-free, Pure Eats never compromises on flavor. Knowing the founder, Shalini, has a Ministry of Health background gives me total trust in the food safety and ingredient integrity. I've used it for weight loss and now to maintain a healthy weight during my pregnancy. Both times, it has given me such peace of mind. It's truly a sustainable investment in my long-term health.

Fahri
FahriBukit Jalil · Meal Plan Subscriber

I came to know about Pure Eats (previously KetoBabae) through a friend. I was looking for a low carb/keto meal service that hits my macros sans inflammatory seed oils, and that's exactly what Pure Eats provides. The food quality never fails to impress me in terms of flavor and quality too! I feel leaner and stronger, and no longer experience constant bloating. The customer service is top-notch and I always look forward to the weekly creative menu options.

Marlissa Shukor
Marlissa ShukorKL Sentral · Meal Plan Subscriber

When I started my health journey, my goal was clear — to build lean muscle while reducing body fat. That was when I met Shalini from Pure Eats. After hearing her journey of becoming a chef, I was inspired and decided to give it a try. What immediately stood out was her meticulous approach — sourcing high-quality ingredients, preparing elements from scratch, and designing each meal with a clear purpose in mind. I committed to the Keto meal plan for five weeks, and the experience has been exceptional. Contrary to the common belief that healthy food is bland or restrictive, her meals are genuinely delicious — something I look forward to every day. More importantly, I could feel my body responding well: no bloating, no sugar spikes, and no cravings for unnecessary snacks. Over time, it stopped feeling like a diet and became a lifestyle that my body truly enjoys. In fact, after any break, I find myself looking forward even more to getting back to her meals. Pure Eats is not just preparing food — they are delivering a thoughtful, results-driven health experience.

Wai Heng
Wai HengSubang Jaya · Meal Plan Subscriber

After years of poor eating habits, coupled with an insatiable love for food, and compounded with an injury that stopped me from exercise, my weight started to spiral out of control at an alarming rate. So when Karyn introduced me to Pure Eats, I didn't hesitate to sign up for their 30-day keto meal plan. I targeted 10kg in 30 days and exactly on schedule I lost that 10kg. I was amazed! But the greatest result wasn't just the weight loss. Pure Eats gave me structure, removed the guesswork and taught me portion control and healthier eating habits. Those first 30 days changed my relationship with food and gave me the momentum to keep going. Today, 285 days later, I've lost over 15kg. I still enjoy hotel buffets, business lunches, family dinners and celebrations — but I now make better choices with confidence. Pure Eats didn't just help me lose weight. It helped me form habits I can sustain for life — one meal at a time.

James Tan
James TanPetaling Jaya · Meal Plan Subscriber
Pure Eats keto shepherd's pie with fresh vegetables

I signed up to Pure Eats because staying keto while running a business meant I was either cooking the same three things on repeat or falling off it completely. Pure Eats sorted that out for me. The variety is the part I did not expect, there is always something different in the rotation so it never gets boring, and it genuinely tastes like proper comfort food rather than sad diet food. This shepherd's pie is my favorite, cheesy and hearty with a generous side of fresh veg, and you would honestly not guess it is keto. It turns up, I heat it, I eat well, and I do not have to think about it.

Josh
JoshSeputeh · Meal Plan Subscriber

我的45天改变

一场疫情,几乎摧毁了我坚持了十年的健身习惯。从80公斤一路复胖到103公斤。那段时间的我非常颓废,也放纵自己,什么都往嘴里塞,完全没有节制。现在回头看,真的觉得那是一件多么可怕的事情。

很幸运,我遇到了 Karyn Thng,Pure Eats 的创始人。她向我推荐了一个45天的 16:8间歇性断食 + 热量赤字饮食配套。Pure Eats 的食材则由另一位创始人 Shalini 亲自挑选。加上她曾经担任卫生部官员的背景,让我对他们在食材选择和饮食理念上更加有信心。

这45天里,我每天其实只需要做好三件事:
第一,睡眠至少8个小时。
第二,每天喝至少2公升的水。
第三,按照他们准备好的食物,在12pm至8pm之间进食。

没有极端节食,也没有把自己逼得很辛苦。就这样,我轻轻松松减掉了 12公斤。但对我来说,最珍贵的收获,其实不只是体重下降。而是通过 Pure Eats 团队不断的交流和分享,我开始真正学习如何选择食物、认识食材,以及了解什么才是适合自己的健康饮食。

这45天让我重新找回的不只是身材,而是对自己身体的掌控感。减掉12公斤是成果,但学会如何健康地生活,才是我真正带走一辈子的改变。

CK Chin
CK ChinCheras · Meal Plan Subscriber